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Deadlines provide focus
Deadlines have a way of getting pushed back, especially when there are decisions going up and down the ladder. I have recently discovered a way to focus clients on the decisions that need to be made – tell them I am going on vacation for a month. But that’s an aside from the point of...
video marketing is not a checkbox
 I want to talk to you about the perils of treating your video marketing efforts like a checkbox on your to-do list. Now, I get it. People are busy. They’re concerned with implementation. Get it done! Video is hot right now. Make some up and get them out there! Get some results! I get...
Music sets the tone and style of your video communications. Chosen incorrectly, the wrong music bed will take your communications in odd and undesired directions. But this kind of deliberation takes time, even when you know what you are looking for. And we all know time costs money so I see this particular corner get...
content marketing storytelling
Part of a content marketing strategy involves Hub content, the stuff of regular updates and broadcasting the brand experience. It keeps your audience coming back, engages them and creates genuine interest. Likes and shares on social channels are great but it is the engagement which reciprocates business. Our latest storytelling piece is in a vlog...
BC Housing Announcement
As a Vancouver based company we are always eager to hear news of bold movement in solving our housing crisis. It was our pleasure to be present at Premier John Horgan’s public announcement of the provincial role in working with the United Church to build 414 affordable units. While we were there it was interesting...
Our friends at the BCAMA are promoting their Vision Conference for 2018 and we are on-hand to help with a couple video assets to get out the word to vendors and attendees. Have you got your tickets yet? Last year we captured the energy of the event as it unfolded for this promotional video, intended...
Lately I have felt compelled to solve larger problems with my volunteer efforts. It is the reason I made the hard decision to step away from my post at CreativeMornings/Vancouver. The sense of community at #CMVan was amazing but it was being eroded by greater forces. Looking around my community, industry and city, I saw...
The word “authentic” is so used up and trite that my eyes nearly roll out of my head when I hear or say it. And the opposite of authentic isn’t inauthentic. That seems to carry even less meaning and certainly doesn’t capture the reaction of an audience when they perceive it. It’s bullshit. Bullshit isn’t...
Gillian Glover in interview
Making Video Content Affordable One in the hand is better than two in the bush, right? That is rightfully the mentality around video production these days. If there isn’t an ongoing relationship then each and every video produced will be priced like it is the last – get paid and get out. Unfortunately, a piecemeal...
Stand out to your prospects! Video content is king! Turn views into sales! If you believe that, then you can spin up and publish video content very quickly. There is a ton of tools out there to source, manage, optimize and track your videos. Just sit back and watch the data-qualified leads roll in. So...
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