Music sets the tone and style of your video communications.
Chosen incorrectly, the wrong music bed will take your communications in odd and undesired directions.
But this kind of deliberation takes time, even when you know what you are looking for. And we all know time costs money so I see this particular corner get cut an awful lot.
Have you noticed a lot of video content set to techno music?
Don’t let your message get derailed by the wrong music. Be very deliberate about the tone and style of your communications.