Working with Living Blueprint, we were presented with the challenge of helping a premium botanical supplements manufacturer redirect its business.
In the mass market of nutritional supplements, claims of quality and scientific superiority would simply be lost in the din. We recognized that consumers needed to be engaged with first-hand experience and buy into a lifestyle. Armed with extensive market research and new insight, we helped Enerex appropriately segment its market into three distinctive audiences, each with unique needs, specific lifestyle, and an appropriate product offering.
We produced these educational, community engagement and promotional videos to cultivate engagement with retailers and consumers.