This pitch video explains a focussed offering to a very specific audience – Workplace Disability Management Assessments (WDMA) to HR department decision makers. While a dense and dry subject, it was key for this pitch video to work as an engaging sales tool. We wanted to communicate the solution of the WDMA and the brand of the National Institute of Disability Management and Research (NIDMAR).
With statistics, stories and testimonials, our pitch video tells the story of a trusted institution. NIDMAR has the tools and experience to provide a guided experience through to compliance with a detailed accessibility plan.
The final video provides value throughout, but to create more potential points of contact, we divided the segments into snack-sized chunks. These were integrated into email campaigns and social posts.
Check out our behind-the-scenes videos below to get a sense of how our production team works to bring a project like this to life.