Part testimonial, part call-to-action, we worked with Funnel Story to craft this landing page tool. Through our consultative process we helped the company creator, Amir Nasr, to prioritize the businesses he wanted featured in order to represent the brand as global and applicable to many kinds of entrepreneurs. We gathered some business leaders in Vancouver,...
The Business of Creativity with Jordan Eshpeter Our second informational interview on better practices and perspectives for the creative class is with Jordan Eshpeter, Head of Growth + Engagement at Invoke. Differentiation and Business Development with video Video is now a common and effective way for businesses to highlight their expertise and build their reputations. So...
Connect with customers and drive sales with emotion. How many of you have seen the viral video of babies laughing? If you’ve seen it, I’m sure you quickly found yourself laughing as well. Their laughter is infectious! Sure babies are adorable but on a deeper level we are hard-wired to be empathic, to be emotionally connected....
The Business of Creativity with Reece Terris Recently we created a mini-series of informational interviews with industry professionals on better work practices and perspectives for the creative class. Artist and builder, Reece Terris was the first to share his thoughts. Connect with Social Media Through a highly targeted post on Facebook this video reached a...
Trade Valuable Content For Contact Information If you do informational presentations on your business, you should be recording those sessions as valuable online content to generate sales leads. Now, you can lead someone to your video, but how do you turn them into a sales lead? Well, on video platforms like Wistia, you can apply...
Integrating Video Into Your Marketing Mix When deciding between products and services, people want to feel empowered with the information they need to make the right decision. What are they getting? Where are they spending their money? With whom are they doing business? These questions make up the gap between a purchase decision and the...
Royalty Free Music for your Corporate Video | Pros and Cons Your video needs just the right music to communicate the tenor of your brand and timbre of your message. Choosing that music can become a daunting task when you are trying to bring in a project on budget and on time. The solution is...
How easy is it to get away from the city? As a personal project this summer we produced a spot on Birkenhead Lake to shop around to travel and destination clients. With just a few customized shots and additional graphics, we saw this piece promoting either car-share programs or the province of British Columbia. It...
