Royalty Free Music

Royalty Free Music for your Corporate Video | Pros and Cons

Your video needs just the right music to communicate the tenor of your brand and timbre of your message. Choosing that music can become a daunting task when you are trying to bring in a project on budget and on time. The solution is to use Royalty Free music.

Like stock photography, the stock music industry has exploded online; providing music producers the opportunity to reach a massive market. So now there are more options than ever before to acquire fresh, catchy and complimentary music for your online marketing and business communication videos.

But like every cost-effective solution there are pros and cons.

Pros:

1. Affordable

A company can blow its entire marketing budget on licensing the rights to today’s hottest club track. The same goes for a golden oldie that speaks directly to everyone above the age of sixty. Thanks to Royalty Free music you can get an appropriate music track that won’t break the bank.

2. Easy Licensing Agreements

The Royalty Free music industry realizes that being affordable means simple licensing agreements . Whether you get an independent music producer or shop an online music catalogue, there is a short and easy-to-understand license for you.

3. Genres, Moods or Instrumentation

Music evokes emotions so finding the right track for your video is key to its success. Deciding on the perfect track for your video can be tough but at least you can narrow your search in a variety of ways. Looking for something luxuriant with gently evolving, cascading strings? No problem. Don’t get stuck with a dub step track to feature your $2.6M condo for sale.

Cons:

1. Taste vs Cost

You may not be able to afford the latest pop sensation that is stuck in your head, but you can get something ‘poppy’. The production value won’t be the same either, depending on your budget. But hey, perhaps that tune banged out on a Fisher Price keyboard is perfect for your line of plush toys.

2. Non-exclusive rights

When deciding on music, it is worth noting that good tracks are often popular downloads. This means that you have to be comfortable with other brands using exactly the same music. They may be competitors or organizations that are antithetical to your brand. For example, it is entirely possible for PETA and the Canadian Cattlemen’s Association to use the same music in their video productions.

Conclusion

Your brand and target market should determine the kind of music in your video, not your personal taste. So don’t feel bad if you can’t have exactly the song you want, it should be the song they want. The alternatives are abundant and affordable, so long as you are aware of the benefits and compromises.

We work closely with clients on music selection and are happy to provide suggestions and sample tracks for approval. How can we help with your next video project?

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