Creative Climate & Mindfulness As part of a content strategy, event teaser trailers like this are powerful ammunition for social media teams; measuring views, viewing time, subscriptions, tracking social impressions and shares. How are you using video as a part of your brand strategy? In this video, socially conscious fashion designer Nicole Bridger shares on the...

There is a statistical jump in the open rate of emails with the word “video” in the subject line. Readers are also 60% more likely to watch a video rather than look at any text so the use of video in email marketing is becoming a strong consideration for driving click-through rates, engagement time, sharing...