This case study video played at the Cannes Lions International Festival of Creativity. The project brief from MRM//McCann tasked us with creating a behind-the-scenes introduction, with which to set the tone for clients, stakeholders and festival goers before the main ad spot was featured.

Over four days of shooting, we collected production footage and interviewed key players from the agency and client side. Our resulting video truly demonstrates the creative force and production quality behind an MRM//McCann project.