Recruiting executives and thought leaders at the CIMC conference, we set out to tell the story of Jacques Prevert – a tale that illustrates the value and power of storytelling.
The task was to reinforce the brand of political candidate Shauna Sylvester as a collaborator and listener. Her values, which resonated across a wide spectrum of voters, were the basis for the script. Approaching campaign volunteers to speak on her behalf, we assembled a cast to represent the concerns, wants and needs of Vancouverites.
Using the story of Stone Soup, we set out to illustrate the communal value of CreativeMornings, a monthly speaker series near and dear to our hearts. Asking speaker alumni to participate, the combined clips tell us a parallel story that features the diversity of this creative community.
How much is high turnover or new acquisitions costing you? How many people are not clear about why they should get involved or take action? How much are you losing because of low engagement, lack of buy-in or small turnout? It may already be costing you a great deal.