Applications and Platforms

From the outset, you should understand which applications and platforms will be important. Where is this video project is going to live?

How and where will this video project be used? On what platforms will it appear? Is it for a landing page on the web? Will it be projected on a wall? Will it play on a 4K screen in a conference kiosk?

Which applications and platforms will be important?

Different platforms and applications have different production requirements. Addressing these up front saves huge problems later.

For example, if you want something shot in a cinematic aspect ratio but later want to repurpose it for vertical video, it is just going to look bad.

Or if you output everything for High Definition and then wonder why it doesn’t look as good as it should on your 4K screen, that is a problem.

It is also worth mentioning that each platform has its own characteristics. People will happily watch your long-form content on Youtube but not so on TikToc. The video content you create needs to be specific to the platform and its intended use.

That means separate video projects for separate platforms. Depending on the resources available or how complicated you want to get, those projects can be run separately or at the same time. In any case, it is important that you account for them in the beginning and plan accordingly.

Are you shooting video horizontally or vertically? Both.

In the next video we will talk about the almighty deadline.

If this was your first time watching this series, you should start with our introduction to video marketing success.