In this section we are going to talk about your video tone and style in communications.
Style ties to the psyche and the efficacy of video marketing has deep psychological roots.
This is where your brand style guide is going to be invaluable.
Ideally you have a download package with all the information and assets needed:
- your brand colours
- your main logo and
- alternate logos on transparent backgrounds
- please, please, please on transparent backgrounds
- imagery elements
- a mood board or image guidelines
- and examples of tone of voice
Take it a step deeper and explain what your brand logo is meant to embody. Clarify what your colour palette communicates. Tell me about the shape and personality of your typography. Get into the look and feel of your image guidelines. And give solid examples of dimension in your tone of voice.
All these factors contribute to your video tone and style.
Anything else you can provide for inspiration is useful, like samples of work that you admire.
These detailed guidelines help create compelling videos by staying true to your brand.
If this was your first time watching, you should start with our introduction to video marketing success.