It is time to make sure that we understand your target audience. So, what demographics and insights do you have?
And your answer needs to be super specific. Don’t just say, “Males, 19-35” because that is just lazy.
I want insight. I want to know as many relevant details as possible about your target audience for this project.
Target Audience Questions
Have you created customer persona profiles?
Do you understand their motivations?
What are their pain points?
All I know about your target audience at this point is that they have approximately a seven to thirty second attention span. If you do not speak directly and captivate them immediately, you have lost them.
This is Marketing 101 stuff. But I am constantly amazed by how many marketers and communicators don’t take the time to on-board vendors, like a video production company, to familiarize them with the target audience.
It is a catastrophic assumption that a video production company would immediately and intuitively understand your target market. Anyone new to your organization is depending on your knowledge and understanding of the people you serve.
The more the better.
Tell us that the target audience for this project is an affluent, young, athletic woman whose mother is already a loyal customer, living a fitness lifestyle in North America.
We need to know the target audience is commercial building owners with multiple properties in the Elk Valley area, who pride themselves on community involvement and environmentally sustainable maintenance practices.
Please inform us that you have a global audience of white collar workers who enjoy geeking out on charts and graphs to solve problems in Governance, Risk management and Compliance. The demographics are wide and you want to encourage diversity and inclusion but the reality is that your audience tends to skew male.
Don’t just say, Male, 19-35.
After you have thought this through, let’s talk about the message for your target market.
If this was your first time watching, you should start with our introduction to video marketing success.