Sauder School of Business
Effective content doesn’t need to be long or costly. It has to answer the questions of the people who will ultimately buy.
In this content campaign, we planned key communication points and workshopped answers to the most pressing questions of potential students; people who are looking to extend their education or even switch career tracks as a Business Analyst.
Within a sales funnel map, this content falls into the first two stages – awareness of need and consideration research – bolstered by the overall content strategy.