Part of a content marketing strategy involves Hub content, the stuff of regular updates and broadcasting the brand experience. It keeps your audience coming back, engages them and creates genuine interest.
Likes and shares on social channels are great but it is the engagement which reciprocates business.
Our latest storytelling piece is in a vlog type of format to make it more personal.
We pedalled down to the waterfront to vlog the first appearance of #JAXyvr, a public art installation by Alex Beim of Tangible Interaction, the current artist in residence for our friends and clients at HCMA Architecture and design.
To get the full story on this installation, I talked to Mark Busse, now with his new title, Director of TILT Curiosity Labs.