Video Thought Leadership

The Business of Creativity with Jordan Eshpeter

Our second informational interview on better practices and perspectives for the creative class is with Jordan Eshpeter, Head of Growth + Engagement at Invoke.

Differentiation and Business Development with video

Video is now a common and effective way for businesses to highlight their expertise and build their reputations. So what does a video look like in the toolkit of a B2B expert?

Building out your visibility as an expert with video needn’t be very expensive because it ultimately depends on the quality of what you are uniquely qualified to educate potential clients about.