Integrating Video Into Your Marketing Mix
When deciding between products and services, people want to feel empowered with the information they need to make the right decision. What are they getting? Where are they spending their money? With whom are they doing business? These questions make up the gap between a purchase decision and the physical experience of a product or service.
Online video is no longer a nice-to-have for business because it is changing the way people make purchase decisions. Online shopping carts also see lower abandonment rates with video and buyer’s remorse declines in the form of fewer purchase returns.
Demonstrating that you understand your target market and communicating exactly what they need to hear creates confidence in your business and the solution, service or product you provide.
90% of customers watch online video to help make purchase decisions and by doing so move themselves through the sales process. With online video, by the time you hear from a prospective client, they have done their research, have a specific question or want to know the next step in doing business.
So you have to ask yourself, the next time a potential client watches a video, will it be yours or someone else’s?